Vū Partners with Runway to Redefine Virtual Production Through AI-Powered Video Creation

TAMPA, FL — Vu Technologies, a leader in virtual production and creative technology, today announced a groundbreaking integration with Runway, leveraging their API alongside NVIDIA’s cutting-edge software to bring next-generation AI capabilities to content creators worldwide. This collaboration enables Vū Studio software users to generate video plates from scratch or seamlessly add movement to pre-existing assets, unlocking new levels of creative freedom and efficiency.

"We designed our API to give developers seamless access to Runway's industry-leading video generation models, trusted by millions of creative professionals,” said Cristobal Valenzuela, CEO of Runway. “By leveraging this technology, our partners can rapidly enhance their products and services."

This integration is made possible by NVIDIA’s advanced AI frameworks and generative technologies, including the NVIDIA AI Enterprise software platform and NVIDIA NIM microservices. These technologies underpin the enhanced capabilities of Vū Studio, delivering exceptional performance and scalability for AI-driven content creation. NVIDIA’s tools provide the backbone for intelligent asset creation, from synthetic video generation to dynamic motion editing, enabling seamless workflows and remarkable creative output.

“Virtual production requires advanced performance and scalability to keep up with AI-driven content creation,” said Richard Kerris, vice president of media and entertainment at NVIDIA. “Leading- edge virtual production tools from Vu, now enhanced and accelerated by the breakthrough generative AI technologies from Runway and NVIDIA, are bringing global developers together to enable a new era of digital creativity.”

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Revolutionary Features of the Vū Studio Integration

• AI-Generated Video Plates: Users can create entirely new video backdrops and environments directly within Vū Studio, eliminating the need for traditional footage sources.
• Dynamic Asset Movement: Add life to static assets from your library, enhancing storytelling and visual appeal.
• Powerful Performance: Harnessing NVIDIA AI Enterprise, including NIM microservices and NVIDIA AI Blueprints, Vū Studio offers enhanced precision, scalability, and efficiency in virtual production workflows.
• Streamlined Workflows: With a unified interface and advanced AI capabilities, Vū Studio empowers creators to focus on their vision while reducing time and production costs.

This collaboration aligns with Vu Technologies’ mission to expand access to cutting-edge creative tools, combining its global network of virtual production studios with state-of-the-art generative AI technologies. Whether for film, television, advertising, or corporate spaces, Vū Studio’s enhanced capabilities position it as the go-to platform for production and presentations.

“Our collaboration with Runway, powered by NVIDIA AI, transforms what’s possible in content creation,” said Tim Moore, Founder and CEO at Vu Technologies. “By integrating Runway’s API with NVIDIA’s frameworks, we’re empowering creators to create content at the speed of thought.”

Availability and More Information

The new features will be available to Vū Studio users starting early 2025. For more information or to schedule a demo, visit vu.studio

About Vū:

Vū is a creative technology company focused on next generation software solutions that empower the world to create content at the speed of thought.

About Runway:

Runway is a leading AI-powered creative tool provider, helping creators unlock new levels of productivity and artistry with cutting-edge generative AI solutions.

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