A Look at the Sacramento Kings Media Day

As the excitement of this year’s NBA All-Star Game settles, we’re looking back on an unforgettable collaboration with the Sacramento Kings. For their media day shoot, the team partnered with Vū to harness the power of virtual production. A custom-built LED wall provided a series of dynamic backdrops, perfectly capturing the Kings' energy and team spirit.

This partnership was more than just a shoot—it was a bold step in redefining how teams showcase their identity, both on and off the court. It’s a testament to how innovative technology can transform any project, turning the ordinary into something extraordinary.

Ready to bring this level of creativity to your next project? Let’s make something unforgettable together! Watch how the Kings’ media day came to life at the link below.