Case Study

PGA Tour

Challenge

The PGA Tour has different looks for each tournament and for their marquee end-of-season event, the Tour Championship, they needed a way to capture a large number of environments in a short shooting schedule.

Solution

Vū worked with the PGA Tour to capture dynamic promotional content in 100+ different plate and Unreal Engine environments in a 1-day shoot to get the most variety of shots for TV commercials, in-broadcast, social media and more.

Key Stat

In a one-day shoot the PGA Tour filmed in 12 different Unreal Engine environments and used over 120 plates

Tools Used

Vū Virtual Studio Network
+

”Vū was the perfect location to film the FedEx Cup Playoffs campaign. With the use of both animation plates and Unreal Engine environments, we were able to truly immerse the FedEx Cup with interactive lighting.”

Jackson Van Meter
Senior Producer
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